Use Cases
Sales Uplift – Double Digit Sales Increase
In addition to attention grabbing advertising, cloverleaf has a number of supporting functionalities to lift sales. Cloverleaf can connect with online and interconnected data sources to personalize sales messaging through:
- Price optimization based on real-time assessment of competitors and external triggers
- Cross-sell advertising and product information on shelf edge
- Dynamic messaging targeted at specific behavior
- New product launches
Consumer Awareness
Studies have shown that consumer awareness drives efficiency in trade promotional dollars and increase in purchase size and value. Cloverleaf will ensure your product stands out amongst the thousands of other products within a store.
- Attention grabbing
- Immediate awareness
- Bright LED display to draw you in
Consumer Education
Research shows that consumers that are more informed grow a stronger affinity for your product. Cloverleaf can help to inform consumers with:
- Delivery of product information
- Wayfinding
- Displaying QR codes for additional product details or product comparison
Data & Analytics
Cloverleaf captures real time data showing who is making the purchase, dwell time, what product, what promotion, what pricing, and when. Data includes age range, gender, race, and emotional engagement, resulting in for datum to be used for:
- A/B testing vehicle to optimize consumer shopper communication at the point of purchase
- Real time consumer behavior and insight
- Campaign effectiveness
Operational Efficiency
The cloverleaf platform allows for task optimization of labor-intensive activities within the store. Cloverleaf has the ability to automate shop keeping activities. The benefits include:
- Automating content changes and pricing
- Checking compliance against planograms
- Assisting with shelf level replenishment
- Standardizing content and advertising formats in multiple locations with fast creation and deployment time
Inventory Tracking
Cloverleaf technology supports shop floor availability through intelligent tracking techniques. Fitted with a front and rear facing camera, cloverleaf can track stock levels and locations to support inventory management processes. The benefits include:
- Monitoring in-store stock levels to support sales efforts
- Shelf level availability tracking which alerts retailers and brands to low or high stock levels
- Operationalizing planogram changes and layout compliance
- Tracking product drift and notifications to retail assistance
Security - Coming Soon!
Cloverleaf can fight shrink using front facing cameras to identify suspicious individuals.
Using facial recognition technology, cloverleaf can connect to a database of known shoplifters and identify the individuals activity in store. The benefits include:
- Alerting managers of known criminals entry into store
- Recording of criminal activity for prosecution
- Ability for first responders to view criminal behavior
New Advertising Revenue - Coming Soon!
The cloverleaf Ad Network enables brand engagement on a global scale via our robust advertisement and Content Management System.
The Ad Network is scalable and drives revenue for:
- Point of sale marketing with hyperlocal sponsor
- Ad activation across multiple SFU’s to create an immersive or takeover experience
- Product and pricing displays along product marketing message
