How We Do It
Solutions
How It Works
System Architecture
CCU (Combo Control Unit)
- Stores all store content, pricing, product info, etc.
- Retains content rules (playlists, schedules, etc.)
- Sends metadata to cloud
- Receives updates from cloud
- Formats content for display on SFU
- Manages sensors (cameras, Bluetooth, NFC, humidity, temp, etc.)
SFU (Shelf Face Unit)
- Displays content as instructed by DCU
- Sensors and cameras are located in specific SFUs
Standard Specifications
- Image Format: .jpg
- Video Format: .mp4
- Single 12-inch SFU resolution: 160x32
- Resolution for typical shelf of 48” = 640x32
Customer Requirements
- Supply one dedicated 110 or 220v circuit per End Cap
Endcap
Endcap with Optional Topper
Endcap Kit Includes
- 20 Shelf Face Units (20 linear feet)
- Combined Control Unit (CCU) w/Cellular Data Connectivity
- Power Supply
- Universal Power Supply/Battery Backup
- Associated Cabling
Optional LED Topper
- 2’(H) x 4’(W) Micro Pixel Pitch LED
- Mounting Bracket
- Associated Cabling
Features
- Camera used to trigger changes between two content states
- Demographic and shopper insight data collected
Cooler
Cooler Kit Includes
- 10 Shelf Face Units (10 linear feet)
- Combined Control Unit (CCU) w/Cellular Data Connectivity
- Power Supply
- Universal Power Supply/Battery Backup
- Associated Cabling
Features
- Camera used to trigger changes between two content states
- Demographic and shopper insight data collected
Hardware
SFU (Shelf Facing Unit)
Customer engagement through tailored product information
The SFU is a high bright, full color LED display specifically designed for retail shelving to withstand impact of objects such as shopping carts. This display utilizes long life LEDs, similar to stadium scoreboards, encased in a patented enclosure. Powered by 5VDC, the SFUs are daisy chained to create compelling displays on shelf faces, on End Caps, in Aisle, wall mounted shelving, cabinets, coolers, etc.
Sensors and Data Collection Engines
Utilizing standard USB cameras, controlled by proprietary cloverleaf software, the camera is able to capture customer engagement and record demographic information to provide Retailers, CPGs, and others with valuable real-time data at the point of purchase. Rear facing cameras are utilized to capture pending out-of-stock conditions and alert store personnel.
Cameras
CCU (Control Combo Unit)
Cloverleaf on a Smaller Scale
Combining proprietary cloverleaf LCS, DCU, and LCS applications onto Intel based PC hardware and Microsoft OS, the CCU is designed for ease of deployment in standalone applications such as single End Caps and Coolers.
In Store Content Management and Data Collection
Based on standard Intel based PC hardware, Microsoft OS, and proprietary cloverleaf software, the local content server acts as the gateway between all store located cloverleaf controllers and the cloverleaf cloud. The LCS provides redundancy and reliability in the event the internet access is disabled for any reason.
LCS (Local Content Server)
DCU (Display Control Unit)
Dynamic Content Control and Data Collection
Based on standard Intel based PC hardware, Microsoft OS, and proprietary cloverleaf software, the DCU controls all of the content displayed on the SFU. The DCU acts as the intermediary between the LCS and the appropriate SFU sending content changes, including pricing, to the SFU, and captures meta data to send to the LCS.
Camera Management
Based on standard Intel based PC hardware, Microsoft OS, and proprietary cloverleaf software, the SCU controls all external sensors such as cameras. Utilizing proprietary algorithms and cloverleaf software, the SCU transforms images into content triggers and meta data to be passed along to the DCU.